LOGO IS GREEK FOR "WORD". IN OUR MODERN WORLD A LOGO IS A SIGN, AN INSIGNIA OR A SYMBOL WHICH STANDS FOR SOME INDIVIDUAL OR ORGANIZATION, SUCH AS A BUSINESS LOGO OR TRADEMARK. AS LONG AS 35000 YEARS AGO MANKIND WAS MAKING LOGOS WE CALL PICTOGRAPHS IN THE CAVES OF EUROPE.

IN THIS PAINTING, MANKIND IN ITS INFANCY BEGINS PUTTING HIS SCRATCHES ON THE WALL OF REALITY, CREATING INCREASINGLY COMPLEX SIGNS AND SYMBOLS. AS THE BABY GROWS HE CLIMBS THE TREE OF LIFE USING THESE MAGICAL LOGOS TO ILLUMINATE HIS WAY AND TO SET IN IMAGERY THE PROGRESS OF HIS UNDERSTANDING.
BUT IN THE GARDEN OF MAN'S INNOCENCE THERE IS A SERPENT AND THAT OTHER TREE, AND DIFFICULTIES.

THE TREE OF THE KNOWLEDGE OF GOOD AND EVIL, IS REPRESENTED IN THE YIN YANG DUALITY OF THE THI CHI SYMBOL. HERE IS THE BIRTH OF MAN'S POWERS OF DISCRIMINATION, AT FIRST SPLITTING THE WORLD IN TWO AND THEN INTO INNUMERABLE PIECES. ADAM LOOKS AT THE APPLE WITH SKEPTICISM. "IS IT GOOD OR BAD?" FROM NOW ON HE WILL HAVE TO MAKE THIS DECISION ABOUT EVERYTHING; GOOD - BAD, SAFE - DANGEROUS, FRIEND - FOE?

MAN'S UNITY BECOMES AS FRACTURED AS THE CRACKS ON THE ANCIENT WALL, AND THOSE CRACKS TURN INTO A MYRIAD OF SYMBOLS IN AN ATTEMPT TO UNDERSTAND AND RESTORE THE WHOLENESS.

IN THE SCRIPTURES CHRIST IS CALLED THE "LOGO", THE WORD MADE FLESH. IN THE CROSS WE HAVE THE FORM OF MAN, UPRIGHT WITH HIS ARMS OUTSTRETCHED. AT LAST MAN HIMSELF BECOMES THE LOGO AND BREAKS THE POWER THOSE IMAGES HELD OVER HIM, WHICH HE ALWAYS IMAGINED TO BE OUTSIDE OF HIMSELF. THE LOGO IS INSIDE OF HIM NOW AND HE IS FREE.